Go inside a seven-figure creative business that started with DIY kits and grew into multiple sold-out studios across Australia.

This field note takes you behind the scenes of Crockd Studios in Sydney. I attended two different workshops, visited two locations, and broke down everything from how they structure their sessions to how their brand does most of the selling before anyone walks in the door.

Here's what's waiting for you inside this 15-page guide ↯

🏠 The full Crockd story: how a side project turned into a million-dollar creative business

🎨 Workshop overview: format, flow, facilitation style, and how they run two very different session types

💰 Pricing strategy: how they price a $65 painting session vs a $115 wheel throwing experience (and why)

📣 Marketing breakdown: their ad examples, in-studio flyers, and how brand consistency drives bookings across locations

📸 Studio setup: videos and photos from both workshops so you can see exactly how the space, materials, and layout work

✅ Strengths and areas for improvement: what Crockd does brilliantly and what I'd change

🔑 Key takeaways for workshop hosts: practical lessons you can apply to your own business right now

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